Customer Relationship Management (CRM) software is a tool designed to help businesses manage and optimize their interactions with current and potential customers. It serves as a centralized platform for storing and organizing customer information, communication history, and other relevant data. CRM software facilitates improved customer engagement, sales, and marketing efforts by providing insights into customer behavior and preferences. Additionally, it often includes features such as contact management, lead tracking, sales automation, and analytics to enhance overall efficiency and effectiveness in building and maintaining customer relationships.